What is working?
The nature element in some of the graphic is working well.
The headlines are working well.
Web page is a good idea, can be spread more widely, the posters can also be more engaging digitally.
What can be improved?
More effective if you include plastic bags as well so the message is more clear.
The posters look like the bags are for sale instead of delivering the campaign message. The idea of reusing should be more prominent.
The plastic animal posters can be included as well because the audience relates to it more emotionally
More thoroughly explore the materiality of the bags.
Not showing product poster but using the method as image making.
“One bag” misguide the audience to buy instead of reuse.
Sainsbury shopping bag could be apart of the campaigns as well.
Consider the background of the campaign.
Not relevant of using the poster, using a real tote bag as the material for the campaign.
Put objects in the bag to show the idea of reusing.
Making the type thinner and no cap, saves more ink, using ink trap font.
Should be displayed in the mass market, not only the student community.
Questions about the project.
Who do you think your audience will be?
What do the six different graphics mean?
Why display this material tote bag?
The transition from digital to printing, is it sustainable printing on paper?